RETAIL / MARKETING INTELLIGENCE

Optimize security and improve the experience of your visitors

Mesurez la performance de vos campagnes digitales dans vos lieux physiques, et exploitez vos données terrain pour booster vos actions marketing sur tous les canaux. Une solution innovantes en partenariat avec l’agence Marketing Wow.

Analyser

Mesurez l’impact réel de vos campagnes digitales sur le trafic en magasin ou en salon, et identifiez les leviers les plus performants. Analysez le comportement et le profil des visiteurs physiques dans vos lieux grâce à nos capteurs intelligents.

Retargeter

Identifiez les visiteurs exposés à vos campagnes digitales, ou ceux venus spontanément, et relancez-les avec des campagnes personnalisées pour renforcer l’impact et nourrir la relation : fidéliser ou convertir.

Convertir

Utilisez les données collectées pour affiner vos ciblages, attirer des profils similaires via l’IA et transformer les visites en résultats mesurables, aussi bien en ligne qu’en point de vente.

Une solution pour exploitez la donnée physique au service de votre marketing omnicanal

Optimiser vos coûts et votre ROI

Réduisez le gaspillage média. Générez plus d’impact, avec moins de budget, en ne ciblant que les profils réellement pertinents.

Retargeter en digital les visiteurs physiques

Relancez vos visiteurs ou des profils similaires via des campagnes personnalisées, pour prolonger la relation, convertir ou fidéliser.

Visitor flow management

Il n’existe pas de ciblage plus fiable que vos visiteurs réels. Touchez une audience 100% qualifiée, issue directement de votre point de vente.

Sponsor engagement measures

Exploitez la donnée terrain pour créer des audiences similaires, optimiser vos ciblages et booster l’efficacité de vos campagnes.

Répliquer vos succès sur d’autres zones ou points de vente

Élargissez vos ciblages géographiques pour déployer des stratégies locales performantes à l’échelle d’un réseau.

Activer des campagnes dès le premier contact

Lancez des campagnes ultra-ciblées dès la première interaction, pour convertir ou fidéliser un visiteur dès sa venue physique.

Exploiter des données 100 % RGPD-compliant

Toutes les données collectées et activées respectent strictement le cadre légal européen. Aucune donnée nominative, aucune intrusion : une technologie puissante, éthique et responsable.

Mesurer l’impact du digital sur le trafic physique

Analysez en temps réel le lien entre vos campagnes digitales et les visites en magasin, en salon ou en corner de vente.

I ask for my demo

With Technis, collect and exploit the full potential of your data

Increase sponsorship revenue

Our behavioral analysis tools provide detailed insights into the busiest areas and visitor interactions, making it possible to offer more attractive and measurable sponsorship packages.

Optimizing the management and security of spaces

Thanks to our 3D sensors and counting mats, manage visitor flows effectively to avoid congestion and ensure a safe and pleasant experience for all.

I ask for my demo

Measurable benefits for optimized management

Strategic decision making

Leverage intuitive dashboards to analyze visitor behavior and movements in real time, allowing for dynamic adjustments to improve the overall experience.

Proactive crowd management

Prevent bottlenecks before they happen with automatic alerts based on predefined crowd density thresholds, ensuring smooth and safe traffic.

Valorization of partnerships

Increase sponsor satisfaction by providing detailed reports on visitor engagement around sponsored areas, showing tangible metrics such as time spent, interaction with activations, and conversion rates.

We handle from A to Z

We offer comprehensive support, from installation to post-event analysis, to ensure that each event is not only a logistical success but also a commercial success.

1.

Installation and project management

Customized planning and effective deployment.

2.

A flexible support in real time

Dynamic adjustments and continuous monitoring.

3.

Advanced post-event analyses

Detailed reports to maximize returns on investment.

A project to digitize your event?
Our team is at your disposal.

for all challenges

Combine safety and satisfaction

Exhibitors
Improve the performance of your events and the experience of participants thanks to precise metrics
Objectives

Measuring stand traffic

Get real-time data on visitor numbers and interactions on your stand to analyse the ROI of your marketing investment for the event.

Maximising product placement

By collecting data and analysing visitor behaviour and interest, you can optimise product placement and make the most of your exhibition stand resources.

Evaluating the ROI of a stand

Collecting data makes it easier to compare the sales generated with other events, making it easier to decide whether to take part in future events.

Event managers
Optimise the profitability of events and the experience of participants thanks to highly accurate data, displayed in real time
Objectives

Propose an event in line with market expectations

Real-time data collection enables you to find out how many people attend each event and compare it with similar events.

Increase the turnover of your event by optimising the use of space

By collecting objective data about your event, you can gain a comprehensive understanding of its performance and make data-driven decisions.

Track the performance of your event over time

Gathering data allows you to optimise your event over time and, ultimately, improve the experience of participants while maximising profits.

Mobility
Improve flows within your stations and optimise the passenger experience
Objectives

Determining flow anomalies

Collecting data enables you to analyse the density of passenger waiting areas so that you can trigger specific alerts and take real-time action in the event of flow anomalies.

Reducing congestion

By collecting data in real time, it is possible to optimise the dynamics of traffic flows and the use of space in order to reduce congestion in high-traffic areas.

Understanding customer habits

Collect data on your customers' behaviour and identify the areas where they spend the most time, enabling you to optimise your sales strategy.

Montparnasse station

Technis Spaces helps Montparnasse station optimize logistics and security.

Mobility
Improve traffic flow, safety and the passenger experience
Objectives

Ensuring the travel experience

Control space availability and passenger comfort with real-time analysis of lounge occupancy and air quality indices.

Facilitating traffic flow

Monitor in real time  the density of passenger waiting areas, enabling you to react quickly to anomalies with targeted alerts.

Understanding customer habits

Study your customers' behaviour and identify the areas where they spend the most time, so that you can adjust your sales strategy if necessary.

Airport Lounge Iberia

How Iberia monitors its lounges to improve the customer experience.

Metrics and functionalities for all your challenges

For reasons of compliance, or to further enhance the customer and user experience offered by brands and public spaces, Technis offers levels of digital coverage to suit every type of need.

Basic
Monitoring

Know how many people enter and leave your space.

  • People counting (entrances and exits)
  • Basic occupancy tracking
  • Simple data visualization
  • Summary reports

Enhanced
Security

Real-time alerts and detailed reports help to manage crowd flows.

  • Basic Monitoring
  • Alerts / anomalies

Master
Flows

Track movement, monitor density, and manage queues for optimal space usage.

  • Enhanced Security
  • Advanced tracking of people movements
  • Density per square metre
  • Queue length and waiting time management