A specialist in decoration, La Maison By Charlot offers individuals and businesses a wide variety of tailor-made services. Artisanal know-how, a choice of noble materials, and a personalization offer promise collectible goods of invaluable value.
With three stores in Paris, By Charlot needed a sophisticated solution for counting people, in order to better understand customer traffic in its stores. Their need includes enriched data, such as visitor gender, group size, and a distinction between adults and children. They also wanted to integrate and visualize all their data on a single platform.
Solutions
The new functionality of Technis in partnership with My Traffic has been presented to By Charlot in order to enrich their counting data and obtain a complete overview of outdoor pedestrian traffic. Interest in the My Traffic solution quickly evolved into a discussion about the Technis Sales Funnel, a solution that allows By Charlot to analyze their capture rate and conversion rate in detail.
This offer allows the company By Charlot to:
- Measure Their Capture Rate
- Measure Their Conversion Rate
- Optimize their marketing campaigns and store layout
- Consolidate their sales metrics into a unified interface
Result/ROI
Thanks to this solution, by Charlot can understand the attractiveness of its store and plan changes to its storefront and marketing campaigns in order to best satisfy their customers.
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