Cabaïa is a fast-growing fashion brand for customizable accessories that has several retail stores in Europe. Being a growing brand, stores are becoming more and more numerous in Europe.
Cabaïa was looking for a solution to better understand and manage traffic in its store network in order to optimize and improve the overall customer experience. In addition, Cabaïa required a global visualization of data on the same platform. So we equipped their stores with our latest real-time counting technology.
Solutions
Our State-of-the-art footfall counting solution has been deployed in all stores in Europe. The solution uses advanced sensors and analytics to accurately track and measure the number of visitors entering and leaving each store in real time. The data was then consolidated and visualized on a centralized platform to facilitate monitoring and analysis.
Results
Deploying Technis across their entire store network allowed the company to gain valuable information and actionable real-time data on:
- Attendance in order to obtain accurate information on the habits of visitors in their store network, allowing informed decisions to be made in terms of personnel, layout, organization and resource allocation.
- Peak hours and customer flows, in order to optimize store layouts, reduce waiting times and provide a seamless shopping experience for their customers
- The impact of marketing campaigns and promotions on store visits, allowing them to refine their strategies and better target customer engagement
- Operational efficiency, through real-time data analysis, staff levels are optimized and streamlined across processes, improving efficiency and saving money.
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