In a retail sector in full transformation, where customer experience has become a strategic lever as well as a differentiating factor, Advantail decided to invest in a data-driven approach for its retail park in Aubonne, Switzerland.
Her partner? Technis, specialist in the digitalization of physical spaces.
Objective: better understand visitor flows to optimize operational management, streamline customer journeys and support the performance of retailers.
A sector where every visit counts
The number of visitors to shopping centers and retail parks has seen significant fluctuations in recent years, between the post-Covid effects, the rise of e-commerce and the evolution of buying behaviors.
According to a study by CNCC, retail parks have recorded an increase of +4.2% attendance in 2024 in Europe — but peak flows have become more concentrated and more difficult to anticipate.
For an operator like Advantail, anticipating and managing these peaks is crucial: this impacts the customer satisfaction, the brand performance And the operational capacity of the site.
Visitor flows visible in real time
Managing a retail park means orchestrating several shops, car parks and common areas while guaranteeing the fluidity of travel. In Aubonne, the challenge was twofold:
- Follow the global traffic and by commercial area,
- Identify the Peak attendance to better manage resources and security.
With the 3D sensors Technis, the retail park was able to:
- Get a Real-time vision traffic in several strategic areas,
- Identify the cold areas and hot areas,
- Measure the impact of events and commercial operations on attendance,
- Correlate this data to sales and the overall performance of retailers.
“Thanks to Technis data, we were able to anticipate peaks and adjust our organization accordingly, rather than reacting after the fact.”
— Cedrick Soudron, Director of Advantail Aubonne
Transforming data into operational decisions
The insights provided by Technis allowed Advantail to:
- Optimize the Staffing of car parks and reception areas,
- Effectively distribute the safety and maintenance teams,
- Identify the busiest areas and plan targeted animations to maximize traffic to less visited businesses.
These actions made it possible to reduce wait times, to improve traffic and to make the visitor experience more pleasant, while improving operational efficiency from the center.
A concrete impact on business
The collection and analysis of flows are not just a monitoring tool: they translate directly into concrete results for the retail park:
- Reduction of congestions and better fluidity in high-traffic areas,
- More relevant marketing decisions, based on the real behavior of visitors,
- Optimizing retail performance and the attendance rate by zone.
In other words, data makes it possible to turning space management into a strategic advantage, with visible benefits for retailers and visitors alike.
The Technis vision for retail
Advantail Aubonne perfectly illustrates Technis' philosophy: Making spaces smarter through data. Multi-sensor solutions not only allow Understand the real use of the premises, but also manage and optimize each space, whether it's traffic, safety or commercial performance.
With Technis, each retail park can now go from reactive management to proactive and strategic management, transforming attendance into concrete driver of performance and customer satisfaction.
In conclusion
The partnership between Technis and Advantail in Aubonne shows that Data is at the heart of the transformation of physical retail. More than a measurement tool, it is becoming a Lever of action to optimize spaces, improve the visitor experience and boost business for businesses.
Latest articles
Stay up to date with everything that's going on at Technis: product news, articles, and tutorials.
.jpg)
