By Charlot

How By Charlot enriches its counting data using the Technis sales funnel

A specialist in decoration, La Maison By Charlot offers individuals and businesses a wide variety of tailor-made services. Artisanal know-how, a choice of noble materials, and a personalization offer promise collectible goods of inestimable value.

With three stores in Paris, By Charlot needed a sophisticated solution for counting people, in order to better understand customer traffic in its stores. Their need includes enriched data, such as visitor gender, group size, and a distinction between adults and children. They also wanted to integrate and visualize all their data on a single platform.

Solutions

The new functionality of Technis in partnership with My Traffic has been presented to By Charlot in order to enrich their counting data and obtain a complete overview of outdoor pedestrian traffic. Interest in the My Traffic solution quickly evolved into a discussion about the Technis Sales Funnel, a solution that allows By Charlot to analyze their capture rate and conversion rate in detail.

This offer allows the company By Charlot to:

  • Measure their capture rate
  • Measure their conversion rate
  • Optimize their marketing campaigns and store layout
  • Consolidate their sales metrics into a unified interface

Result /ROI

Thanks to this solution, by Charlot can understand the attractiveness of its store and plan changes to its storefront and marketing campaigns in order to best satisfy their customers.

Heading

This is some text inside of a div block.

Heading

This is some text inside of a div block.

Heading

This is some text inside of a div block.

They work with us

View all Insights