How did Respire optimize its pop-up with Technis retail data?

Respire, the number 1 deodorant brand in France, has continued to grow by relying on an effective omnichannel strategy, combining online distribution and physical retail outlets. Present in more than 2500 pharmacies across France, the brand has always distinguished itself by its commitment to natural and responsible products. But how can it go even further to improve the customer experience in an environment as ephemeral as a pop-up store?

But for Breathe, opening a pop-up physical store is not just about decorating a space: it's about evaluating the real impact of this action on the customer journey, on reputation, and on sales.

It is in this context that our Technis technology was integrated as soon as the pop-up opened, to allow the team to manage this store as a real sales channel, with reliable indicators, in real time.

Clear goals: measure, understand, improve

When installing the pop-up, Respire had three key goals:

1. Measure store traffic to assess the reputation of the operation.
   
   
2. Understand store behaviors: time spent, entry rate, traffic in space.
   
   
3. Analyze commercial performance, in particular via the conversion rate (visits vs purchases).
   
   

To meet these challenges, Technis has deployed its intelligent 3D sensor solution, capable of collecting fine, anonymized data in real time.

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Advanced retail data for a brand in search of precision

Our 3D sensors installed at the entrance and in the various areas of the store provided very granular data, including:

• Number of passers-by vs number of entries: to measure the attractiveness of the window.
  
  
• Average time spent in store: to assess engagement.
  
  
• Conversion rate: how many visits result in a purchase.
  
  
• Flow analysis: visualization of hot and cold areas in the store.
  
  
• Analysis by gender: male/female breakdown (anonymized) to better understand the audience.
  
  

Thanks to these insights, the Respire team was able, from the very first days, to adjust its opening hours, merchandising, and product positioning to maximize the performance of the place.

Real-time control: a novelty for Respire

Accustomed to the digital environment and to data management in the e-commerce world, the Respire team discovered with this pop-up a new way of managing a physical space.

The founder Justine Hutteau told us during our interview:

“We were able to analyze traffic, peak hours, and our conversion rate. It is precious. This data allowed us to make concrete decisions on a daily basis.”

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A relationship of trust: towards new joint projects

At the end of this collaboration, Respire expressed its desire to renew the Technis solution for its next retail operations. Detailed data analysis has proven to be a real management tool — and not a simple reporting tool.

“If we do a pop-up again, that's for sure: we'll go back to Technis.”
— Justine Hutteau, founder of Respire

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When physical data joins the omnichannel strategy

This customer case perfectly illustrates Technis' mission: to help brands make the most of their physical spaces through data. In a world where omnichannel is the norm, it is becoming essential to integrate the same levels of precision and analysis in physical retail as in e-commerce.

With Technis, brands can now:

• Visualize the entire physical customer journey,
  
  
• Understand areas of friction and opportunity,
  
  
• Compare the performance of each point of sale,
  
  
• And adjust their retail strategy continuously, based on concrete data.
  
  

Breathe, an inspiring example of smart retail

The success of the Respire pop-up store in the Marais shows that even an ephemeral operation can become a source of strategic lessons, if it is accompanied by the right technology.

At Technis, we are proud to have allowed a brand as committed and innovative as Respire to manage its physical activity with as much precision as its online business.

And that is only the beginning.