How Samsung determined its customer journey and analyzed its merchandising performance.

April 5, 2023

World leader in the field of electronics, Samsung manages a vast network of corners and shop-in-shops across Europe. To improve the performance of these spaces, Samsung needed a solution to analyze product engagement and other key metrics such as capture rate. Their main objective was to understand the customer journey in detail, to segment this journey according to socio-demographic data, and to analyze the performance of merchandising campaigns.

Solution

Technis' advanced solution was presented to Samsung to enrich their metering data and provide a holistic view of traffic and visitor engagement. With Technis, Samsung can now:


  • Measure visitor capture rate
  • Analyze the customer journey in depth
  • Measure product engagement and the appeal of different items
  • Realize cross-site, multi-product and merchandising analyzes
  • Track and optimize the use of corners
  • Collect detailed traffic data and use of sales spaces

Result / ROI


Using this solution, Samsung was able to gain a deep understanding of the customer journey and engagement with their products. This allowed them to:


  • Optimize product placement by measuring customer interest customers and maximizing merchandising effectiveness
  • Analyze the performance of marketing campaigns by assessing product appeal based on gender and other socio-demographic criteria
  • Consolidate all sales data and metrics into a unified interface for better decision-making

This collaboration allowed Samsung to maximize the attractiveness of their corners and adjust their marketing and merchandising strategies to better meet the expectations of their customers, while increasing their conversion rate and their overall profitability.

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