World leader in the field of electronics, Samsung manages a vast network of corners and shop-in-shops across Europe. To improve the performance of these spaces, Samsung needed a solution to analyze product engagement and other key metrics such as capture rate. Their main objective was to understand the customer journey in detail, to segment this journey according to socio-demographic data, and to analyze the performance of merchandising campaigns.
Technis' advanced solution was presented to Samsung to enrich their metering data and provide a holistic view of traffic and visitor engagement. With Technis, Samsung can now:
Using this solution, Samsung was able to gain a deep understanding of the customer journey and engagement with their products. This allowed them to:
This collaboration allowed Samsung to maximize the attractiveness of their corners and adjust their marketing and merchandising strategies to better meet the expectations of their customers, while increasing their conversion rate and their overall profitability.
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